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How to market fresh market tomatoes

The demand for locally-grown, vine-ripened tomatoes remains strong in Missouri. If you can produce high yields of good-quality tomatoes, the opportunity exists for you to make a reasonable return on your investment.

The resources essential for profitable tomato production are relatively fertile land, sufficient water for irrigation, and an adequate labor supply.

Establishing a crop of tomatoes requires a significant investment of time and money. Therefore, you should identify potential markets before entering into tomato production. Producing tomatoes without first identifying where they can be sold is often a money-losing venture. Marketing possibilities for fresh market tomatoes include roadside stands, farmers markets, community supported agriculture (CSA) subscriptions, local supermarkets, restaurants and wholesale produce auctions.

Tomatoes are a demanding crop. Timely and thorough implementation of cultural practices is required through all stages of production. Additionally, tomato production is complex. However, growers with intensive production, management and marketing skills can realize substantial income from a relatively limited amount of land.

Read more at the University of Missouri Extension
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