US (TX): Urban Produce plans to quadruple in 2017
A former gymnast with an MBA and a hipster mustache he’s growing for “Movember,” he’d be at home at a West Coast social media startup. His footwear of choice for work is skate shoes.
But with his new hydroponic greenhouse operation in South Waco, the Richardson native and Baylor University graduate is pushing the boundaries of Texas agriculture.
Since it started in spring 2015, Urban Produce has established a reputation as a successful supplier of Texas lettuce, grown year-round on floating rafts of foam insulation.
The company is providing about 6,000 heads of lettuce a week for H-E-B supermarkets locally and around the state, as well as selling to restaurants and food wholesalers, including Sysco.
It’s all done in a greenhouse of about one-sixth of an acre on South 12th Street Road, but it produces as much as an 11-acre conventional farm, Reynolds said. Now the company is preparing in 2017 to quadruple its size and capacity.
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