“We never work alone,” said Jim Brandle, Vineland’s CEO. “Our model focuses on increasing the number of acres in the field and shelf space in the grocery store for Canadian horticulture products.”
And partnerships are key to getting that valuable space in farmers’ fields, orchards and greenhouses to grow what will sell, or to create tools that enable the industry to work smarter not harder.
With about 75 of the best horticultural scientists in the world, Vineland has an impressive brain trust that’s made mightier by reaching out to others elsewhere.
They use science to solve important problems and to capitalize on the results.
Take the hunger for a greenhouse tomato that will appeal to consumers more than the versions currently available at the grocery store. Or the need for new tools in the nursery industry to help young trees survive and thrive in the urban canopy. Even the desire of Canadian gardeners to grow a rose that can stand up to disease and a Prairie winter.
For each of these conundrums, and others, Vineland scientists and their collaborators have either come up with an answer or are working toward it. “By tapping into the knowledge and expertise of others around the world, the results of our work can be brought to consumers so they’ll be able to eat a flavourful caprese salad in the shade of a lush tree while enjoying the view of a stunning garden,” said Brandle.
Click here to download the report.
Announcements
Vacancies
- Customer Support Executive
- Sales Representative Substrates Peru
- Head Grower – High Technology Organic Greenhouse
- Import and Export Sales Manager
- Sales Manager - US
- Key Account Manager (f/m/d) - Full-time
- Vice President of Growing Operations
- Account Manager - Canada
- Account Manager - United States
- Procurement Manager Blueberries
Vineland releases 2016-2017 Innovation Report
Publication date:
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Other news in this sector:
- 2023-12-06 Geographic advantage for homegrown-frisée
- 2023-12-06 "Late planting of winter strawberry plants meant that earlier volumes were lower"
- 2023-12-06 Vertically-grown cherry tomato introduced
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- 2023-12-04 50 fewer Dutch greenhouse vegetable growers by 2023
- 2023-11-30 Flanders makes a case for local Belgian ginger
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- 2023-11-30 CAN (BC): Long Creek School will help NFJDWC grow native plants for restoration
- 2023-11-29 New partnership to explore weed species cultivation indoors
- 2023-11-29 “There is still a high demand for additional square meters for cultivation"
- 2023-11-29 Smooth transition for greens to Yuma in 2023
- 2023-11-28 "Delayed bell pepper plantings this season could lead to less watermelon being planted in spring"
- 2023-11-28 Tomato yields decrease in Morocco as the weather gets colder
- 2023-11-28 Fresh Select overcomes challenges to lead innovation in salad and leafy greens industry
- 2023-11-28 First expansion of allotment greenhouse Houten
- 2023-11-27 "Challenging weather conditions for lamb's lettuce sowing"
