Tweed and Snoop Dogg launch Leafs By Snoop for Canadian market
Since announcing this first-of-a-kind partnership in February, Tweed and Snoop Dogg have been working to select, phenotype, and ultimately produce a selection of cannabis strains that represent the highest quality of flower, while meeting a cross-section of patient needs. The Tweed Shop will soon be home to the first three Canadian Leafs By Snoop varieties – Sunset, Ocean View and Palm Tree CBD – a nod to the West Coast rapper's California heritage.
"At this stage in his career, Snoop is much more than an artist, entertainer and entrepreneur," said Mark Zekulin, President of Tweed. "He's also one of the most trusted voices in cannabis the world over. With this partnership we're welcoming a cannabis culture icon into the Canadian industry, and as a true partner of the Tweed team."
Starting with three whole-flower dried cannabis strains and expanding over time, Leafs By Snoop will be a full spectrum offering of diverse strains including a high CBD option and mid to high-range THC options.
To celebrate the launch of Leafs By Snoop – available north of the border for the first time – Tweed will be throwing Snoop a private birthday party for him and a thousand of his closest Tweed Friends on October 27th in Toronto.
"Like hip-hop, cannabis is as much a lifestyle as it is a culture. Leafs By Snoop is an expression of my experience with that culture over decades on the scene," says Snoop. "What started for me in the 90s in Cali now has a home in places like Colorado, where real progress is being made. Now that Leafs By Snoop is coming to Tweed, I'll be able to share my passion for the best cannabis on the planet with Canada."
For more information:
www.canopygrowth.com