Hospitals are beginning to source more organic food for their patients. How can organic producers tap into the hospital market? Learn different approaches to entering the market and key considerations involved when selling to health institutions. Hear from a grower, a hospital administrator, and a local-food procurement specialist, all involved with successful farm-to-hospital marketing programs.
In California and throughout the US, hospitals are setting goals to purchase more organic and locally-produced food through their food service systems. This webinar will explore different approaches to selling organic products in the hospital supply chain, and will highlight special considerations organic producers should take into account when selling to hospitals.
Learn from grower Robert McClendon, who collaborated with Cancer Treatment Centers of America in Phoenix, Arizona, to develop the first organic farm in conjunction with a hospital. Ben Thomas, procurement specialist with Community Alliance with Family Farmers (CAFF), will share his expertise gained through connecting local and organic growers to hospitals in Northern California. Kaiser Permanente’s sustainable food program manager Kathleen Reed will present from the hospital’s point of view, detailing how organic producers can connect with healthcare institutions through sustainable food sourcing initiatives and farmers’ market programs. Time will be reserved for questions from webinar participants.
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