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Monsanto name may disappear after merger with Bayer

Bayer’s plan to acquire Monsanto could mean the gradual effacement of a corporate identity that has endured for 115 years and represents a global leader in crop seeds and genes.

Executives of the firms, which agreed a $57 billion deal Wednesday, said the future of Monsanto’s name hasn’t yet been determined.

“We haven’t discussed that specifically, but we have said in the past as we looked at our previous transaction, that is something we would be flexible on,” said Hugh Grant, Monsanto’s chairman and chief executive, on a conference call with reporters Wednesday. Monsanto proposed a new name last year as part of its takeover approach to Swiss pesticide giant Syngenta AG, which didn’t come to pass.

Read more at The Wall Street Journal
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