With a promise of bringing world class agro-solutions to farmers across India, Dhanuka Agritech, one of India’s leading Agrochemical Formulation Company, launched a series of television commercials featuring Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right and judicious use of agro-chemicals.
A series of six commercials, created by Push Integrated, aptly depicts the farmers’ belief on astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the Dhanuka products like Dhanzyme Gold, Max-soy, Mortar, Sakura and Cover for various types of crops.