"Back to the roots"

Consumers want to know where their food comes from. Bayer Food Chain Partnership is supporting retailers in increasing transparency and traceability.

A matter of awareness
Consumers are increasingly concerned about environmental, social, and economic topics, and are willing to act on these concerns. So the Food Chain Partnership message is simple: consumers can be sure that the food they buy has been produced in a sustainable manner.

Traceability all along the supply chain
Increased traceability and transparency allow retailers to identify weak spots in the supply chain and build up consumer confidence in their produce.

Processing tomatoes
The Food Chain Partnership is an innovative business model developed by Bayer in which all members of the food value chain are involved – for example processors of tomatoes for ketchup or potatoes for French fries.

Is your ketchup from here?
Experts like Mr. Tang Zhong Liang, Bayer Sales Representative in Guilin (left), work as facilitators and share their expertise with farmers like Qin Kai An (right), for example when it comes to food quality.

And your fries from here?
In 2013 potato was the number one vegetable with about 376 million metric tons produced worldwide. Bayer Food Chain Partnership also promotes several potato projects around the world. The picture shows Food Chain Manager Amit Sharma (right) and farmer Shivaii Shavan (left) in discussion in a potato field.

Some broccoli for your side dish?
Bayer agronomists like Gustavo Martinez Barbosa (right), provide expertise and advice on crop production to farmers such as MarBran farm manager Juan Ramón Camacho (left).

Would you like some orange juice?
Currently, about 70 Food Chain Managers from Bayer are working in 30 countries around the world, focusing on 50 different crops, mainly fruit and vegetables. Dr. Dennis Warkentin from Bayer inspects an orange grove in Florida together with citrus grower David Evans (left).

Or a smoothie with banana?
Bayer Food Chain Partnership supports growers and value chain partners worldwide in improving, producing and implementing best production practices. Like on this plantation in Costa Rica where Bayer crop manager Rigoberto Estrada Brenes (left), Ivan Sánchez Araya from Grupo Calinda (middle) and Viviana Matarrita Ledezma (right) wash and examine freshly harvested bananas.

For more information:
Bayer Food Chain Partnership
www.foodchainpartnership.bayer.com