Market research, which will allow Michigan's growers and processors to find the best markets for their exports, has become freely available thanks to a new, free export opportunity analysis.
Euromonitor International and the Department of Agriculture and Rural Development’s International Marketing Program developed the analysis.
“The analysis gives companies additional information of where new export opportunities are and the top export markets for their products,” said Jamie Zmitko-Somers, the international marketing program manager for the department.
The reports are designed to assist companies in mapping out an export strategy for 2016 and beyond by highlighting commodities, consumer trends, historic and forecasted consumption, Zmitko-Somers said.
She said that China is one of the top places providing opportunity for exports of many products, especially dairy, wine, tart cherries and apples.
Reports are available for sweet and savory foods, alcoholic beverages, dairy products, energy and breakfast bars, apples, dry beans, blueberries, honey, tart cherries, potatoes, pickled products, popcorn and onions.
“We found this report interesting and very helpful as we move forward,” said Julie Gordon, export marketing director for the Cherry Marketing Institute, based in DeWitt, Michigan. “Producers can use this report to analyze their own exports.”
The institute found Brazil to be a new place for exciting opportunities, Gordon said.
The export analysis is available to Michigan agricultural companies and available here.