Vermont Organic Farmers (VOF) has developed a collection of outreach materials that explain and support the organic certification process, and promote organic products. The materials include a series of short videos for consumers that convey the benefits of buying organic products, a longer video that explains the certification process, and a brochure that addresses the reasons for farmers and processors to become certified. These materials can be used and shared by anyone interested in promoting organic agriculture.
Five consumer-focused video clips, designed for easy sharing online, show the importance and value of organic production. Each video features one benefit, or value, of buying organic products, as articulated by organic growers in Vermont: No GMOs, Taste, Stewardship, Community, and Integrity.
A longer video demystifies the organic certification process for farmers interested in pursuing organic certification. VOF has also created an brochure for farmers interested in pursuing organic certification, which outlines five benefits of becoming certified organic and also addresses concerns, such as the burden of record keeping and the cost of certification. It is available online at www.ams.usda.gov/sites/default/files/media/NOFA-VTBrochure.pdf.