Female australian growers get inspired at AUSVEG’s study trip

Rijk Zwaan, Codema, Van der Hoeven, Ludvig Svensson and Hoogendoorn Growth Management recognize the important roles women play within the male-dominated horticultural sector. For this reason these companies participated in AUSVEG’s study trip for women on 5 November 2015. They shared knowledge on Dutch sustainable production with bright female Australian vegetable and potato growers. 



In the horticultural industry women often play essential roles in packing rooms, nursery, administrative, and HR departments. AUSVEG, leading horticulture body representing more than 9000 Australian vegetable and potato growers, showcases women’s influence and encourages them to be more involved to increase success. Together with well-know Dutch businesses AUSVEG has set up a study trip to the Netherlands to inspire Australian female growers.

Vital role of women in horticulture

On 5 November 2015 Rijk Zwaan, Codema, Van der Hoeven, Ludvig Svensson and Hoogendoorn organized a seminar for a group of women from the Australian horticultural industry at the Hoogendoorn head office in Vlaardingen. Among the participants there were i.a. co-owners of large Australian vegetable businesses. At this event female company representatives shared their knowledge on sustainable and responsible production with the participants. Also, the vital role of women in the traditionally male-dominated sector was emphasized. 

Seminar well perceived

The seminar that was closed with a guided tour at a pepper nursery and a potplant nursery, was very well received by the Australian female growers. One of the participants said: “Horticulture in Australia is still in the developing stage. I was impressed by the advanced Dutch technology. I look back at an inspirational day that encouraged me to find new ways to implement new cultivation methods at my own nursery.” 

For more information 
Hoogendoorn Growth Management 
T +31 (0)10 460 80 80
F +31 (0)10 460 80 00


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