New figures released from the Soil Association today (15 September 2015) reveal steady growth in organic sales since August 2014 whilst sales of non-organic continue to fall (Nielsen, 52 weeks to 15 August 2015). Sales continue to outperform non-organic and the number of new products released with Soil Association Certification show there is confidence in further growth in the sector.
The figures from Nielsen, as presented by Mike Watkins at the Soil Association annual market briefing, show consistent growth in the organic market of +3% in the 52 weeks to 15 August 2015, compared to the continued fall in non-organic sales of -1.2% in the same period. This reveals an annual increase in the growth of sales of organic across the board, which doubles that reported in 2014 (+1.2% in the 52 weeks to August 15 2014 compared with +3% for 2015). Confidence is back in the organic market and Soil Association Certification holders are reporting booming sales in the last few months. The value of organic as sold through supermarkets is now worth over £1.3 million.