A taste for convenience could be changing the way Australians shop for vegetables, according to peak industry body AUSVEG, with new research finding that consumers are increasingly buying vegetables in formats that suit their immediate needs with little left over.
The latest Project Harvest report, released by consumer research group Colmar Brunton, has found that an increase in sales of small pre-packaged vegetables and individual vegetables over the last eight months has been matched by a drop in larger pre-packaged formats. “Many consumers are mindful of not wanting to buy more vegetables than they’re going to use, and we’re seeing this in the latest research,” said AUSVEG spokesperson, Mr Kurt Hermann.
“These findings really reflect the fact that some Australians are treating supermarkets like extensions of their own fridges,” said Mr Hermann.