Netherlands: New single-flowered Kalanchoe brand Calanday on tour

If you paid close attention at the FloraHolland Trade Fair in Aalsmeer and the IPM, you may have guessed it already. In week 11 and 12 Fides launched a new, colourful brand for the single-flowered Kalanchoe: Calanday®! A fides truck has been turned into the Calanday Experience and visits our trade partners and the FloraHolland Trade Fair in Naaldwijk personally to present the new, cheerful brand.

In this Calanday experience on wheels we will display the single-flowered Kalanchoe assortment belonging to the Calanday brand, but also innovative packaging solutions for both the trade- and retail market. With this new brand we position single-flowered Kalanchoe as cheerful, playful and accessible. In week 11 and 12, the Calanday Experience visited the auctions of Aalsmeer, Naaldwijk, Rijnsburg and Bleiswijk to personally present our new brand to our trade partners. All of this without anyone having to leave their office!

Are you curious about the colourful Calanday experience? Visit us on Wednesday 18 March at Dock 2 during the FloraHolland Trade Fair in Naaldwijk. Look at the map below to get a clear view of where you will find us, we look forward to welcoming you! Also don’t forget to visit the specialized growers carrying the Calanday brand.

For more information
Fides B.V.
T. +31 (0)174 530 100
F. +31 (0)174 530 110

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