IPM Essen, Germany

Suggestion for pros at the BLOOM’s special Show area

How to present plants in a consumer-friendly and purchase-stimulating way? At IPM ESSEN 2015, the BLOOM's agency and publishing company will offer florists as well as owners of flower businesses, retail nurseries and garden centres suggestions for effective presentation and decoration.

In cooperation with BLOOM's team of florists, trend designer Marion Bauer has once again compiled an abundance of subjects which will reach the consumer and will serve as directly implementable suggestions for floristic selling in practice – including floral designing outdoors, atmospheric presentation with poinsettias and new paths in mourning floristry. Floristic trade visitors may also obtain new ideas for small takeaway floristry at the BLOOM’s booth in Green City in hall 1A.

Source: ipm.essen.de


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