FloraHolland: Nerve-racking final of De Glazen Tulp
This jury consisted of Rob Verlinden, Jorna Spapens, Romeo Sommers (green stylist/ trendwatcher), Judith Baehner (horticultural editor/het Groenlab) and Sarah Dikker (the winner of Holland's Beste Bloemstylist, a SBS 6 TV programme).
Each finalist had just 1.5 - 2 minutes to tell the jury why their product really was the best of the bunch. The critical jury examined the products from a commercial point of view: what do the consumers think about these products? Will the concept catch on, does it suit the up and coming trends? Every finalist went home with compliments, occasionally with a critical word, plus many tips from the jury.
On 15 January 2015 the winners in each category will be announced during a festive meeting in the Broodfabriek in Rijswijk.
Click here for the list of finalists.
Source: floraholland.com