Netherlands: Royal Van Zanten presents new products and expansion of its assortment

As of 17 December Royal Van Zanten is issuing its new catalogue that showcases its entire range of starting material for pot and bedding plants. The catalogue not only devotes extensive attention to concepts in which Royal Van Zanten has invested for years but also presents its new commercial varieties for 2015.


In the spotlight

For some years now, Royal Van Zanten has been focusing extra effort on the introduction of new varieties. This has led to such achievements as our successful sales concepts for Celosia Deep Purple® and Hot Topic® and pot Chrysanthemum Organza® and Pura Vida®. Investing in these concepts and introducing new varieties demonstrate how Royal Van Zanten is responding to its customer's preferences and is helping growers increase their marketing opportunities. Placing these new varieties in the spotlight also lengthens their commercial lifespan. One of the new concepts for 2015 is Showmakers®, a series of double-flowered, compact growing asters.

Introductions for 2015

This year's catalogue features a wide range of new introductions, such as the Bouvardia pot plant series, of which Royal van Zanten is duly proud.
Having introduced the Sorrento® series for the late-season segment, Royal Van Zanten is now able to provide a complete Garden Mum - Multiflora assortment. The Sorrento® series is ideal for growing under Mediterranean conditions for natural flowering in time for the 1st of November (All Saints Day).

The Aster assortment is being extended with the double-flowered Showmakers® series, offering varieties in five separate colours.
In addition to the many new pot Chrysanthemum novelties, Royal Van Zanten is also introducing the Christy® mixes this year: these consist of a series of mutants with an identical growth rate, response time and habit. The Christy® mixes can be used in various colour compositions and are available in these flower types: decorative, daisy-shaped and with spoon-shaped petals.

Click here to view the digital Catalog (PDF).

For more information
Royal Van Zanten
Headquarter
Lavendelweg 15
1435 EW Rijsenhout
Postbus 265, 1430 AG Aalsmeer
T: +31 (0)297 38 70 00
F: +31 (0)297 38 70 70
Email: breeding.nl@royalvanzanten.com
www.royalvanzanten.com

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