US (FL): Variety showcase underlines commitment to continued innovation in vegetable research

The 2014 Enza Zaden variety showcase was held December 3rd at the company’s newly expanded research station in Myakka City. The station focuses on open-field and high tunnel greenhouse fruit and vegetable varieties, and is one of 27 Enza Zaden stations around the world. Growers were invited to tour the 60 acre property, ask questions, and provide their feedback to Enza Zaden’s team of product specialists.

“Grower feedback is key to our success, and with so many in attendance, we had a great opportunity to get their insights. We’ll use that information as we continue to develop varieties that reflect the tastes consumers are looking for, and that enable our growers to build and maintain a competitive edge,” said Enza Zaden Product Specialist William ‘Skeeter’ Bethea.

Myakka research station
After a morning of tours, a lunch prepared by local favorite Michael’s On East delighted the taste buds of over 100 growers, as they listened to brief addresses by local dignitaries Andy Rackley, Director of Agricultural and Environmental Services, and Vanessa Baugh, Manatee County Commissioner for District 5, both of whom underlined the importance of vegetable research to the State of Florida. Joep Lambalk, Enza Zaden Managing Director of Research & Development and Ton van der Velden, President/CEO Enza Zaden North America were the final speakers, discussing the depth of the Enza Zaden vegetable research program, as well as the company’s focus on accelerated growth through product innovation and building strong relationships with growers.

“I’m extremely proud of the advancements at the Myakka research station. In just seven years, our dedicated team has embraced the company’s global vision to innovate next generation varieties of fruits and vegetables, producing the unique, high quality products consumers are seeking here in Florida and around the world,” said Ton van der Velden, President and CEO, Enza Zaden North America.

Organic program
Products on display included tomatoes, peppers, squash and the largest 100% organic assortment in North America.

“Through Vitalis Organic Seed, the organic division of Enza Zaden, we offer the largest organic assortment in North America, enabling commercial organic growers and retailers to count on us for the quantity, quality and assortment of premium organic varieties required to develop successful organic operations,” said Erica Renaud, Business Development Manager for Organics and Herbs, Vitalis Organic Seeds / Enza Zaden USA.

Like our conventional program, our organic program offers the most in-depth research, the most advanced resistances and extended shelf life for organic production. With over 150 varieties, we’re uniquely positioned to help organic growers leverage the rapid growth of the organic food sector. Organics are a key differentiator for the company.” Renaud said.

More information
Enza Zaden North America
Danielle Brown
T: +1 831-998-4656
Email: [email protected]
www.enzazaden.com