The supply was almost 1% higher than last year. In all groups, the typical seasonal products cropped up again, particularly in the house plants group. In comparison to 2013, total sales were 0.6% lower with volumes having been reduced by 2.9%. The average price amounted to €0.391; an increase of barely €0.01.
Cut flower sales just in the min
The pricing of cut flowers was variable in comparison to November 2013. Roses dropped, with 3% fewer stems and their average price fell by more than €0.005 to €0.176. Spray Chyrsanthemums also dropped by more than €0.005, while the supply increased by 0.7%. Hippeastrum were supplied in larger volumes (+15%), but dropped in price by almost €0.05. The increase in supply (+ 20%) due to the early start of the season was also too much for Tulips, and the average price dropped by €0.02. Gerbera, Lily and Lisianthus stood out positively. Gerbera realized an increase in price of €0.03 with 7% fewer stems. Lilies achieved an increase in sales of 8% thanks to a €0.06 increase in price in comparison to 2013. Lisianthus - the flower of the Flower Agenda - saw a €0.06 increase in the average price despite a supply increase of 2.6%. For cut flowers, November came to a close with a reduction in sales of 1.5% and a 3.3% reduction in volumes. The average price improved as a result and increased by €0.005 to €0.244.Slight price decrease for house plants
The supply of almost all house plants increased slightly, bringing down the average price. The Phalaenopsis supply was slightly higher in November (+1.3%) and the average price dropped by €0.10. Among the seasonal products, Pot Hyacinth could not cope with the 20% increase in supply and dropped in price by €0.05. The Poinsettia supply was the same as in 2013 while the average price increased by €0.04. In comparison to last year, Pot Amaryllis increased by €0.20, while the supply was considerably lower (-13.9%). Meanwhile the average price of Pot Anthurium plummeted by €0.14 as supply increased by 7.1%. The Cyclamen coped reasonably with the 13.3% increase in stems sold and saw the price drop by €0.015. Bromelias were not popular. The supply dropped by 7.4% and the average price dropped by almost €0.10. Christmas Cactus - the house plant of November - dropped in price slightly and the supply increased by 5.8%. The sales of house plants dropped by 1.1% with 0.8% more units sold than in November 2013. The average price of €0.1594 meant a decrease of €0.032.Garden plants popular
This group is less significant in November. Christmas-related products and Conifers dominate the supply. The supply of Helleborus - the garden plant of November - reached 1.6 million (+ 18.8%) and sold for €0.05 more per plant than in 2013. Skimmias were also popular. The supply dropped by 6% and the average price increased by no less than €0.64. In November, garden plant sales increased by 10.7%, while the supply increased by 0.8%, leading to an average price of €1.244, more than €0.11 higher than in November 2013!Source: www.floraholland.com