The Flower Calendar 2014 displays 12 flowers, arranged according to the season in which they are available and when the consumer is particularly aware of them. The calendar tells the story of the flower and provides inspiration and stunning pictures. The consumer can find the flower in the calendar on www.mooiwatbloemendoen.nl (Dutch) and can share the content on Pinterest, Twitter and Facebook.
Making use of the Flower Calendar
FloraHolland growers and various chain partners like to make use of the Flower Calendar and arrange various marketing activities to coincide. Here is a list of the different commercial activities planned:
- For four weeks, until December 7, the amaryllis will be on display in the TV programme 'de Bloemenoverval'.
- In weeks 50 and 51, amaryllis will star in the TV programme 'Rob's Grote Tuinverbouwing'.
- Dutch florists are being challenged with the competition 'Which florist uses amaryllis most appealingly?' Participating florists purchase from the wholesale centres in the Netherlands.
- In anticipation of the amaryllis season, amaryllis growers have organised a Meet & Greet at the wholesale centre De Pyramide in Naaldwijk.
Everything you've ever wanted to know about amaryllis can be followed on Facebook, Twitter and www.amaryllisinfo.eu.
The chain partners are also turning the spotlight on amaryllis.
Flower Council Holland and VBW are tempting consumers with information about amaryllis, via www.mooiwatbloemendoen.nl and the communications from 'My Florist'.
The VBW will focus on amaryllis in its communications with florists, social media and in 'My Florist'.
About amaryllis
Amaryllis appears to be a traditional flower, but remains surprising. The opening of the flowers on their majestic stems is an experience in itself and the basis of its popularity. Precisely in the holiday period around Christmas, when we pause to consider what we find important in life, the amaryllis provides a source of inspiration. It is a flower that wins over hearts. Whether the flower is part of a lavish bunch or used simply, it gives a feeling of friendship and affection.Surprise through combinations
Along with the traditional red amarylis, the product combines excellently with Ilex and Ornithogalum.Source: Floraholland.com