Giant hypermarket promoting Korean produce in Malaysia

Malaysians who enjoy eating Korean vegetables and fruits now have even more reason to go to Giant hypermarkets nationwide. The retail chain is having a special Jinju City Korean fruits and agro-produce promotion until the end of the year.

Shoppers can buy Maehyang strawberries, Shingo pears, Fuyu persimmons, Erynggii mushrooms and Korean muskmelons at discounted prices. Giant hypermarkets are owned by GCH Retail (M) Sdn Bhd.

Jinju City mayor Lee Chang-Hee, Korean fresh produce exporter Morning Farm Co Ltd’s president Ib Lee, GCH Retail (M) Sdn Bhd senior category manager Junie Chung and Malaysian fresh produce importer TCK Sdn Bhd chief executive officer David Tay, launched the promotion at Giant USJ.

Also present were a group of Korean farmers who supply fresh produce to Morning Farm. Ib Lee said Morning Farm had been in business for more than 20 years.

“I strongly believe there is a strong market in Southeast Asia for Korean produce as there has been an increasing demand for them over the years. For example, Malaysia is the largest importer of Korean sweet persimmons in the region. Maehyang strawberries, a product created in Korea, is seeing an obvious increase in sales in Singapore and Hong Kong and, through this promotion, we hope Malaysia’s next.”

Maehyang strawberries are on sale at between RM13.99 to RM19.99 for a 250gm pack, while Shingo pears are being sold between RM6.99 to RM15.99 per fruit.

Persimmons are being sold at prices ranging from RM0.99 to RM1.99 per fruit, while muskmelons are on sale at prices ranging from RM13.99 to RM15.99 per kg.” Naveen Mathew Menon

Source: nst.com.my