Every year, hundreds of new cultivars and concepts are introduced at FloraHolland, at the clocks or through FloraHolland Commercie. FloraHolland likes to turn the spotlight on these novelties from its suppliers to draw the attention of the trade and exporters. They are highlighted at trade fairs, with presentations at the clock, special auction groups and the prestigious FloraHolland Award 'De Glazen Tulp'. Companies that are exceptionally successful in marketing a new product or concept often consider winning De Glazen Tulp as their crowning achievement.
Jury of prominent members
The finalists defend their products on December 18 in front of the jury of prominent members. This jury consists of Rob Verlinden, Jorna Spapens, Romeo Sommers (green stylist/trendwatcher), Judith Baehner (horticulture editor of various weekly magazines) and Sarah Dikker (the winner of Holland's Beste Bloemstylist [Best flower stylist], a programme from SBS 6). This jury evaluates the commercial aspect of the products and looks at them from the consumer's point of view. On 15 January 2015 the winners in each category will be announced during a festive meeting in the Broodfabriek in Rijswijk.Click here to see the list of jury of experts and the listed products that have been selecte to go on to the final.
