A look back in photos

UK: New Covent Garden Market celebrates 40th Anniversary

The 11th November 2014 marked 40 years since New Covent Garden Market first opened its doors for business, with the promise of continuing to fulfil all of London's fresh produce wholesaling needs.

Day and night, for 40 years, the market has been proudly feeding and flowering London from Nine Elms with a passion for the highest quality produce and the best service.

A History of the Market
Covent Garden dates back to medieval days when the Abbey of Westminster owned the 'Convent Garden' from which surplus produce was sold to Londoners. A regular market grew and in 1670, Charles II granted a charter to hold a formal market there.

The market grew rapidly and the 'Charter' Market was erected in 1829/30. It spread to some 30 acres and by the end of the 19th century it was the most important fresh produce market in the UK. Produce from around the Empire and beyond would come to London's docks and into the market to serve the capital's hotels, restaurants, high street shops and street stalls. Much of the innovative and exotic produce was also distributed nationally, up to Scotland and across to Ireland.

Although successful, the market was a chaotic place and by 1890 people were complaining about the congestion in the narrow streets. After WWII, and with the advent of larger vehicles, congestion became even worse. The Government recognised that public sector involvement would be necessary and in 1961 Covent Garden Market Authority was established. Nine Elms was selected as the new home for the market and construction began in 1971.

On Monday 11 November 1974 the largest wholesale fruit, vegetable and flower market in the UK began trading on the new site. Within 10 years there was a seismic change to the market trade: supermarkets stopped buying from the wholesalers and went direct to suppliers. New Covent Garden Market evolved into distribution, with the bulk of its trade now in servicing and distributing to London's burgeoning hospitality industry.

Royal Opening
On Thursday 26 June 1975 Her Majesty The Queen and the Duke of Edinburgh came to Market to grant us with a Royal Opening.

The day was brilliantly sunny and large crowds of families and friends of Market people had come to join the celebrations and to welcome the Royal visitors. The Queen and Duke of Edinburgh visited the Buyers' Walk and the Flower Market where they met traders and many Market people. Later, on the loading dock of the Flower Market, the Queen made a speech wishing the Market well, unveiling a plaque commemorating the opening.

Then and Now
It has been 40 years since we first started trading from our home at Nine Elms and both the food and flower industries have seen considerable changes. But one thing has never changed; our passion for the highest quality produce and the best service.

State of the art refrigerated vehicles now dominate the Market's views and you'll see produce on our Buyers' Walk that you simply couldn't find 40 years ago. Anyone for a strasberry?

In 1974 the most consumed fruit was the humble apple and the most popular vegetable (excluding potatoes) was cabbage. Today though, we're crazy
for bananas and we now consume more onions than any other vegetable.

The centre rows of the Fruit and Vegetable Market from the 70's (pictured top left) ...and now (top right). Loading and unloading vehicles then (bottom left)...and now (bottom right).

A view down the Buyers' Walk from the 70s...

... and now.

Famous Faces
The Market has been proud to welcome many familiar faces over the years, from politicians to TV chefs and even page three models! The Market's lure stretches far and wide.

Margaret Thatcher enjoying a drink after a morning's trade.

Promo for the release of Herbie Goes Bananas.

40 Years of Fun
There is something different going on at the Market almost every week. From TV and radio crews to fashion shoots, promotions and even full blown concerts.. they've seen and continue to see it all!

Traders Over the Years
The Market is nothing without the people who make it so special. Generations of families have come through the ranks and friends are made here for life.

Get your copy of the 40th Anniversary Booklet
New Covent Garden Market have put together a little booklet with these photos and much more. You can download a copy below or if you'd like them to post one out to you for free, simply email them at info@cgma.co.uk or call us on 020 7501 3495.

Download our 40th Anniversary Booklet by clicking here [11MB].

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