Bas Pellenaars takes on new role as brand manager for Dümmen Group

Judy Born, Fides brand manager for the Dümmen group will be leaving the team to pursue another opportunity.

Moving forward, Bas Pellenaars, currently the area manager in the license department for Fides and based out of Pembroke Pines, Fla. will assume the responsibilities of this position. Pellenaars has worked with the Fides organization since 2010, initially responsible for sales and promotion of the entire Fides assortment among licensees in Latin America and several European countries. Over the years, his main priority has focused more and more on Latin and North America.

“I am looking forward to joining our customers and the Dümmen group team in growing the Fides brand further in the North American market,” Pellenaars says. “The continuously expanding assortment of Fides products and varieties, combined with the advantages of the cooperation with the Dümmen group, will help our customers to stay innovative and thriving.”

Pellennaars can be reached at or at 786-510-6291.

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