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FloraHolland: Christmas rose is the garden plant of November

Every month, Flower Council Holland puts a garden plant in the spotlight. In November, it's the turn of the Christmas Rose!

Consumers are given information on the Flowering Plants throughout November via press releases and photographs and via the website thejoyofplants.co.uk. The campaign is run in Germany, the Netherlands and the UK (www.thejoyofplants.co.uk)

Product presentations

FloraHolland alerts the trade about the latest Garden Plant of the Month campaign by giving product presentation in different locations, while FloraHolland Connect provides campaign information in the presentation room of Naaldwijk. Several auction rooms also highlight the campaign.