According to reuters.com, China's government has kicked off a media campaign in support of genetically modified crops, as it battles a wave of negative publicity over a technology it hopes will play a major role in boosting its food security.
The agriculture ministry earlier this week announced it would try to educate the public on GMO via TV, newspapers and the Internet.
It hopes to stifle anti-GMO sentiment that has gathered momentum in the wake of incidents such as reports that genetically-modified rice had been illegally sold at a supermarket in the centre of the country.
Beijing has been a long-time proponent of GMOs, which it sees as broadly safe and as potentially key in helping feed the world's largest population.