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Study shows differences in understanding sustainable agriculture

Across the globe, consumers (81%) and farmers (78%) say they care a lot about sustainability in agriculture. However, the two groups have a very different understanding of what sustainability means. While farmers see it as a detailed, multi-dimensional issue, consumers tend to define it mainly in the context of environmental aspects. This is one of the main findings revealed in the latest BASF Farm Perspectives Study. Carried out for the second time since 2011, the study analysed answers from 2,100 farmers and 7,000 consumers in seven different countries regarding their perceptions on a range of topics related to food production. Compared to results from previous years, the study revealed how attitudes regarding agriculture differ greatly not only between farmers and consumers, but also from country to country.

Click here to read the complete article at cattlenetwork.com.