5 to 7 November 2014:
'Delivering Happiness' at the FloraHolland Trade Fair
The Village is focused on end customers: on florists and retailers and on customers, exporters, breeders and growers. In short, the entire horticultural chain. Trends, concrete sale concepts and workshops will stimulate visitors and encourage strategic reflection. The consumer's experience takes priority!
Under the motto `Delivering Happiness', the Village will outline the vision of the future in 2020 and beyond. How will the consumer be buying his or her plants and flowers? In a world that is accessible 24/7 through the internet, where the consumer can orient himself entirely online and find the lowest price. But the consumer will also be looking for the experience and emotional value of plants and flowers, so how will that be translated onto the shop floor? And if 'online' is fully incorporated into our sector, which links in the supply chain will survive?
Come and experience all this and more for yourself! Visit the Village and see new technologies linked to the ultimate value of plants and flowers for the consumer: emotion and experience!
The FloraHolland Trade Fair takes place from 5 to 7 November 2014.
Click here for more information.