This study aims to:
- Provide insight as to how retail florists and funeral directors can better work together
- Determine how funeral directors feel about flowers/plants in the bereavement process
- Improve or establish a mutually beneficial working relationship between funeral directors and florists
- Promote the benefits that flowers and plants bring, not only to grieving families but also to the givers who send flowers to memorialise the deceased.
Past research has shown that flowers and plants are a great comfort, offering sympathy, consolation and remembrance. When placed in a funeral home or place of worship, flowers add warmth and beauty to the surroundings. Given as an expression of sympathy, flowers show love and respect for the memory of an individual.
Final reports will be released to the industry on the FMRF website once the study is complete. Create an account for free today to receive results from the funeral directors' study once available, as well as to immediately access results from previous studies, including the Social Media Guide for Floral Retailers and Wholesalers and the Consumer Preferences Study for Flowers as Gifts.
For more information:
American Floral Endowment
1601 Duke Street, Alexandria, VA 22314
T: +1 (703) 838-5211
F: +1 (703) 838-5212