US: Demand for organic foods, growing or not?
While consumer demand for healthy foods seems to be expanding, fruit and vegetable sales in the U.S. grew just 14 percent from 2008-13 and much of that growth was the result of higher prices rather than increased consumption (see chart). Michigan State University Extension has several educational programs promoted to healthy eating; however those programs only reach a small portion of the population. In the past few years, healthy organic food has certainly become a popular alternative to traditional eating habits. People seem to be spending more money on fruits and vegetables. So why hasn’t the food industry seen a substantial increase in consumption?
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