FloraHolland to present new company strategy '2020'

Members and customers are cordially invited by FloraHolland to join the discussion about the draft of our 'FloraHolland 2020' strategy. In the list below you can see when and where these meetings will be held.
  • List of meetings for members
  • List of meetings for customers
We want to shape the future of FloraHolland together and your opinions and ideas would be very much appreciated.

What can you expect at the meetings?

At the meetings we will present FloraHolland's draft strategy to you. What is strategy? There is no simple definition, but in essence a strategy is how a company can add extra value to the domain in which it operates. What are the key decisions that need to be made?

We believe that we have now identified FloraHolland's key decisions clearly enough to discuss them with you: What are the objectives of the cooperative? Are we a marketplace or market party? Who are we doing it for?
We are very much aware that this may raise questions such as: "Yes, but what does this mean in reality? Are my rates going to drop or not? Are clocks going to close now or not?"

At this point we are unable to answer questions at this level. Often, the answers to these questions will follow from the business operations as a result of the key decisions. Before we get that far, we want to first discuss the key decisions with members, their customers and our employees. In light of their input and the key decisions to be made, the strategy may change.

Only once we have arrived at the definitive strategy can we move on to making operational plans. We will start doing so in January.

What are we going to do over the next few months?

In October, we listened extensively to the views of members, customers, employees and other stakeholders. At the General Members' Meeting on 11 December 2014, we will present the definitive 'FloraHolland 2020' strategy to members. These 'FloraHolland 2020' meetings have been organized prior to the GMM in December.

We hope to see you at one of the meetings!

For more information:

Publication date:

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