UK: Glee and the HTA confirm new three-year agreement

As the garden retail industry gets ready for a revitalised Glee 2014, the show organisers, i2i Events, are pleased to confirm that the Horticultural Trades Association (HTA) has already confirmed its ongoing support of the show, with a new three-year agreement. This renewed partnership will see the HTA share its industry leading knowledge and insight to help add even more value to Glee, providing benefits for visitors and exhibitors alike until 2018.

Matthew Mein, Glee’s event manager said: “We are delighted to announce that following an extremely positive lead-up to the 2014 show the HTA has confirmed its support for the long-term future of Glee. The expertise that they, as an association, can bring to the show is invaluable and will help us to further develop Glee’s role as the key annual event for the garden industry. Glee has gone through a number of changes ahead of the 2014 show, and having the HTA’s ongoing support has been vital in many aspects of this development. I believe having the HTA by our side for the next three years will enable us to further strengthen Glee’s long-term future as the unrivalled annual platform for the garden industry to meet, do business, share retailing best practice and address the key issues that are facing us all.”

This new three-year agreement will see Glee and the HTA work closely together to mutually share and develop ideas that will benefit both Glee’s audience and the HTA’s retailer and supplier members. From improved access and support around attending Glee, to increased visibility at the show, this renewed partnership will add value for all concerned.

Carol Paris, Chief Executive at the HTA said: “We are delighted to confirm the long-term continuation of an already strong partnership with Glee’s organisers. Glee remains the foremost UK trade event for manufacturers and suppliers of garden goods and equipment, and as such we felt it was vital to ensure that the HTA and its members maintain a close working relationship with the show. I look forward to working with the team over the coming years, to build a bigger, brighter future for Glee and our members.”

The HTA at Glee 2014

Kick-starting this renewed ongoing partnership, will be a host of HTA supported features at Glee 2014. As in previous years the HTA will be driving the content within Glee’s dedicated seminar theatre. Key themes for discussion will include attracting younger audiences to garden centres, the customer experience, and what will the garden centre of 2020 look like.

New for 2014 will be the inclusion of the HTA CRoP (cost reduction) programme, which entitles HTA members to benefit from huge savings through the arrangements set up with a range of partner organisations. From insurance and utilities to telecoms and PR services the deals are there to be optimised. To find out more interested parties should visit the HTA stand (F10, Hall 20) to meet a number of these partners, including 2 Circles, Alpha Packaging, Barclaycard, Cardway Cartons Ltd, Citation, Ecovision, Fedden USP, Fuel Card People, Garden Radio, Cadantis/Energy Centric (HTA Utilities), Ice Cream World, Paskett PR, PHP (HTA Healthcare Services), Salepoint, Specialist Waste Recycling (SWR), Towergate Allseasons (HTA Insurance Services).

Completing the offering will be the HTA’s sponsorship of the newly introduced Leaders for Change lunch. This exclusive event, backed also GIMA and Gardenforum, has been set up to bring together the gardening sector’s most dynamic supplier and retail CEOs and association figureheads; those who are helping to drive forward the garden industry. Set to become an annual event the Leaders for Change lunch is designed to provide a platform for discussion on how to drive innovation, and develop an industry that stays at the forefront of consumer demands. It has also been confirmed that this year the event will feature Homebase’s Paul Loft as its keynote speaker.

For more information:
T: +44 0203 033 2160

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