- Senior Agronomist/Horticulturist and Agronomy/Horticulture Manager
- Growers & Assistant Growers
- Plant Biologist
- Ripening Officer Bananas / Exotics
- Grower and Nurser
- Farm Manager
- Floriculture Production Planning Manager
- Agricultural Mechanic / Crop Sprayer Operator
- Technical Services Manager
- Quality Controller
Top 5 -yesterday
- Yuksel Seeds expands its presence in China
- Berry farm cluster model from Panama to the globe
- Cloth washer thoroughly cleans shredded cloth during crop changes
- In eight years, Ranjit Singh has become one of New Zealand’s largest telegraph cucumber growers
- Organic grower and shipper celebrates 10 Years of Fair Trade certification
Top 5 -last week
- Top tips for growing lettuce in a greenhouse
- UK: Grower reduces greenhouse temperature by more than 6°C during heatwave with no cooling, fog systems
- New packaging for hydroponic fertilizer launched
- Taking the wisdom from indoor farming and bringing it into greenhouses
- "Kawaguchi tomato variety good option for consumer, but also good for the grower"
Top 5 -last month
US: Demand for healthy foods, growing or not?
While consumer demand for healthy foods seems to be expanding, fruit and vegetable sales in the U.S. grew just 14 percent from 2008-13 and much of that growth was the result of higher prices rather than increased consumption (see chart). Michigan State University Extension has several educational programs promoted to healthy eating; however those programs only reach a small portion of the population. In the past few years, healthy organic food has certainly become a popular alternative to traditional eating habits. People seem to be spending more money on fruits and vegetables. So why hasn’t the food industry seen a substantial increase in consumption?
One reason for this might be convenience. Consumers are increasingly interested in finding convenient shortcuts in preparing their fruit and vegetable dishes. Nearly four in ten (38 percent) consumers buy pre-packaged salad mixes and more than a quarter (26 percent) of consumers buy pre-cut, pre-packaged fruit and vegetables. There has been a significant drop in fruit and vegetable use during family dinners. To increase the usage of fruit and vegetables, producers may want to incorporate recipes in their packaging. This marketing tactic would show consumers how they could easily implement fruits and vegetables into their daily diet. The recipes could be distributed as fact sheets or as QR codes at supermarkets, farmers markets or other marketing channels.
Some good news for Michigan producers is that two small segments of this industry, frozen fruit and dried beans, have experienced exceptional growth from 2011-13. While the processed fruit market was relatively stagnant, frozen fruit grew 34.6 percent netting $911 million in sales for 2013. Similarly, while dried beans represent a small percentage of the overall vegetable market, sales have grown by 21.7 percent netting an impressive $597 million in 2013. Both of these trends present exciting opportunities for Michigan producers since the state is a major contributor of both fruit and dry beans.
Looking to the future, expansion in fruit and vegetable sales will depend heavily on market players’ abilities to appeal to consumer demand.
For more information, visit www.msue.msu.edu.
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-08-08 BioTherm improves performance of their finned heating products
- 2022-07-20 Interesting novelty in the green oblong tomato segment
- 2022-07-12 New organic salad kits and blends line debuts in plant-based compostable bags
- 2022-07-12 Simple GoMicro device can measure food spoilage
- 2022-07-12 Sharing the appeal of broccoli with the world
- 2022-07-12 New universal automatic measuring device in Italy
- 2022-06-30 New cucumbers taking UK market by storm
- 2022-06-28 Wimbledon strawberries tracked by high-tech sensors
- 2022-06-28 $130 Japanese melon is the "Ferrari of melons"
- 2022-06-28 The age of counting sticky traps will soon be over, thanks to AI and vision systems
- 2022-06-27 “This unique tomato variety is a diamond in the rough”
- 2022-06-23 The Australian digital harvesting solution's yielding has improved productivity from pre-commercial trials
- 2022-06-23 Canadian greens distributor launches new salad kit line
- 2022-06-21 Light Science Technologies launches all-in-one sensorGROW
- 2022-06-20 Tendernay, a wine infused with broccoli
- 2022-06-20 Canadian greenhouse growers win in local and international competitions
- 2022-06-16 New platform for insight in sustainability risks in fresh produce launched
- 2022-06-15 Protecting your HVAC from moisture, corrosion and geckos
- 2022-06-15 France: Les Crudettes presents a new packaging
- 2022-06-08 Eco-friendly sachets extend life of fruit and veg outside refrigerator