Netherlands: Fully booked IFTF trying to cope with high demand for exhibit space

Interest for exhibiting in this year’s edition of IFTF is unexpectedly high this year. Applications for exhibit space are still coming in daily. Especially companies that are specialized in floriculture technology seem to have found the way to Expo Haarlemmermeer in Vijfhuizen to exhibit in the International Floriculture Trade Fair to be held in the first week of November. The problem however is that IFTF is fully booked and although the organizers are trying hard to create more exhibit space for companies, it is inevitable that interested companies had to be put on a waiting list.

Last year there was a strong demand for stand space coming from flower growers; especially farms from Kenya, Ecuador and Colombia took a relatively large part of the available exhibition space. This year apparently many tech-companies want to be part as well of this fast growing international floriculture expo. Together with the Trade Fair in Aalsmeer, almost 1000 companies will be exhibiting between November 5 and 7. As already expected before, Holland again managed to become the organizer of world’s biggest floriculture trade event.

After some changes in the field of Dutch based horticulture exhibitions a few years ago, Holland is without any doubt back at the top and the place to be in the first week of November for any one active in the field of growing and trading cut flowers & potted plants. Both expos as well the numerous open houses that will be organized in the same week as when the fairs will take place, will secure a successful and not to be missed visit for any business visitor.

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