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US (CA): Guide Helps California Specialty Crop Growers Promote Farms at Fairs

University of California Small Farm Program and the California Department of Food and Agriculture Division of Fairs and Expositions have released Discover California Farms at California Fairs: A Guide to Specialty Crop Promotion and Education at California District and County Fairs. In 2013 and 2014, the authors collaborated to organize 20' by 40' interactive, fun, and educational exhibits at four different California District Fairs to teach about local farms, crops, and farmers' markets and promote fresh fruits, vegetables, nuts, herbs, flowers, and honey to fair-goers. This guide is based on the experience of the many farmers, educators, fair officials, and community groups participating in that project. The 22-page guide is available as a downloadable PDF file.

Click here to read the article and the 22 page guide at sfp.ucdavis.edu