Tour de Fresh initiative seeks to raise funds for 40 new salad bars to school districts across US

Tour de Fresh, the first collaborative event to bring together leading fresh produce brands, industry influencers and their bicycles, is ‘gearing up’ their fundraising efforts in support of the Let’s Move Salad Bars to Schools (LMSBTS) campaign.

“Our goal is to raise $120,000 which would allow us to purchase 40 new salad bars in school districts across the U.S.,” said Brock Nemecek, event organizer and rider. “We believe that healthy eating opportunities should be available to all of our school kids and will directly confront the childhood obesity epidemic. And what better way to support school kids and salad bars than by pedalling our way down the California coast?”

According to the Center for Disease Control and Prevention there 38+ million children in U.S. schools, of which 17 percent (or 12.5 million) are obese. Childhood obesity among our youth has nearly tripled since 1980.

Obese children have a greater risk of developing social and psychological problems, high blood pressure and high cholesterol, which are two risk factors for cardiovascular disease. They also are at jeopardy for developing type 2 diabetes and breathing problems like sleep apnoea and asthma.

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