Farwest 2014 unveils new optimizing greenhouse technologies with speaker from Peace Tree Farm and DRAMMwater

The 2014 Farwest Trade Show, August 21-23 in Portland, Oregon, will host a seminar entitled, Using New Technologies to Optimize the Greenhouse Environment for Efficiency and Increased Profitability, on Thursday, August 21, 9-11am. Presenters Lloyd Traven, Partner, Peace Tree Farm, and Al Zylstra, Division Manager, DRAMMwater, a division of DRAMM Corporation, will take a close look at emerging greenhouse technologies that are enhancing growing conditions, increasing efficiencies, and adding profitability. The new directions in optimizations are applicable to propagation, potted production, and nursery growing.

Traven and Zylstra will focus on irrigation management, water disinfection, lighting methods, and oxygen saturation of water. Key to their talk is a message that these emerging technologies have potential to integrate with existing equipment, incorporating new data and sensor driven methods in ways that take current operations to greater efficiencies and automation.

The new technologies touch on a host of innovations including individual plant-purposed water logistics, solid state technology from Damatex and Argus that control small applications of water on crop basis, LED and high intensity lighting equipment and techniques, and DRAMMwater technology for driving higher levels of dissolved oxygen into water.

“This presentation is one more example of Farwest’s mission to be the industry forum for innovations in greenhouse production,” says Allan Niemi, Director of Events & Education at the Oregon Association of Nurseries, producers of the Farwest Trade Show. “Lloyd and Al stay on the cutting edge of technology that enhances growing operations. We’re thrilled they are a part of our education program this year.” Farwest offers a range of events and speakers that will focus on issues and ideas relevant to greenhouse producers of all types of plant material. Farwest will showcase the best and brightest of industry experts, innovative companies, first-time plant releases, new products, research, and continuing education.

New this year: Farwest is launching its first ever mobile app for this year’s show. Users will be able to search for exhibitors, browse speaker bios, follow the latest social media updates, record their own show notes and take pictures of their favourite Farwest features. Plus, download the app for opportunities to win great prizes.

Greenhouse Highlights for Farwest 2014

For more information on any or all of these events, contact Farwest media contacts below or visit www.FarwestShow.com

Equipment Innovation Day, Aug. 19- Automation equipment suppliers will showcase field applications of their equipment for attendees to experience and evaluate. Demonstrations will take place at two area growing locations. Participating growers will also share unique innovations utilized in their operations.

John Stanley, Keynote Address, Aug. 21- John Stanley, renowned horticulture industry expert, sheds light on an industry that is changing rapidly. What has worked in the past will not work in the future as the whole structure evolves. Stanley focuses on the issues that businesses need to address in the future in order to grow sales. Attendance is free for all show registrants.
New Varieties Showcase- An exclusive assembly of dozens of new market introductions submitted by the industry’s leading green goods producers. Eligible plants include annuals, perennials, shrubs, trees, ornamental grasses and bamboo, groundcovers, wetland and aquatic plants, vines, and bulbs. Attendees will be able to rank their favourite entries.

New Products Showcase- 1,000 square feet of non-plant products and services introduced to the US market in 2013 or 2014 will be featured on the show floor. Featured products improve green industry practices, promote green industry success, and offer a new or unique advantage or characteristic for the greenhouse segment.

The Idea Center- A place to rethink, retool and reinvent yourself and your business. Sample interactive technology, learn best practices, and hear what peers and experts in the industry are up to.
Seminars and Education- Covering the gamut of greenhouse interests from breeding, plant introductions, and operations to best practices, trends, and sustainability. Presented by industry experts from education, production, and consulting.

Pesticide Seminars and Classes, Thur., Aug. 21, 12:30-4:30pm- Industry and education experts speak on a range of topics including the spread of pests among ornamental crops, control of invasive weeds in greenhouse and nursery production, and best safety practices for using insecticides. (Class credit is available. Check the show website for details.)

Energy and Water Conservation, Fri., Aug. 22, 1:30-2:30pm- ‘Energy and Water: Double Your Savings’, presented by Paula Conway, Lead Energy Specialist, Portland General Electric, teaches wise management and usage of valuable energy and water resources in day-to-day operations.

Networking- Farwest is the gathering place for all segments of the green industry. In addition to the show each day, there are numerous planned events, such as the Third Annual Pub Crawl showcasing local craft breweries, offering opportunities to mix and mingle with the shakers and movers of horticulture.

Five+ Acres of Exhibitors- Companies from the world over exhibit each year at Farwest. It’s the gateway to the plants, products, and services important to the greenhouse segment today and tomorrow.

For more information
Farwest Show
Tom Kegley
T: +1 843.991.4366

Ann Murphy
T: 503.682.5089


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