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Aussie capsicums an ingredient for innovation

Capsicums are increasingly being used in some of the world’s most innovative food products launched in Australia, according to recent market research commissioned by the Australian vegetable industry.

Following a recent domestic lull in new product launches, 37 innovative products containing capsicum were launched in Australia during the last three months out of over 150 launched globally, opening up opportunities for Australian producers to take advantage of this.

“This recent increase in products launched in Australia demonstrates the opportunities available if we can encourage world leaders in product innovation to invest in the Australian market,” said AUSVEG Manager of Industry Development and Communications, Andrew White.

“There is a real opportunity for Australian capsicum growers to take advantage of this strong demand for capsicum-containing products.”

Click here to read the complete article at medianet.com.au
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