Variety of tomato specialities, also available in small packaging
Various mixed packs. Up left, the ToV tomatoes with the new image
The acreage for specialities has increased significantly this year, and Tuinderij Koolen felt the effects. "In the beginning, it was difficult because our range consists mostly of relatively unknown products," says Rückert. "Then you have to work hard to establish a good position. We must ensure that the products and brand become more familiar. We now notice increased demand for our specialities." Customer loyalty is also important. "We want consumers to ask for the Viva Veggie brand. We currently notice that hospitality businesses and vegetable wholesalers are choosing our brand and remaining faithful. Our wide range, focus on quality and unique packaging has brought us to the higher segment, staying away from bulk production, where price is the only thing that matters."
For next year, Rückert expects a further expansion of the range. "We specialise in snack tomatoes and specialities of all sorts, sizes and colours. Some customers tell us what kind of products they could market and we also look for products we can be excited about," said Rückert. "If it is distinctive in colour, shape and taste, we certainly find it interesting."
Visit the new website here.
For more information:
5725 BA Asten-Heusden, The Netherlands
Mob: +31 (0)6-54335201
Contact for sales: