De Ruiter thanks growers for engaging in this year’s Leamington Demo Days

On June 19, 2014, a record-number of representatives from the greenhouse industry gathered at De Ruiter’s Demo Days in their Leamington trial greenhouse for an up-close look at the De Ruiter tomato pepper and cucumber portfolio of products.

“The whole De Ruiter Team – from genetic analysts and breeders to sales and trade partnership – were thrilled to host an event that enabled so much positive dialogue with our customers,” said Thijs Peekstok, De Ruiter Product and Marketing Manager. “The feedback we received from growers is very valuable as De Ruiter thinks about the future.”

The event was followed by a dinner at the Mastronardi winery. During the dinner Margaret Ingratta, De Ruiter leading researcher for the Leamington Greenhouse industry, explained the importance of partnering with growers.

“The De Ruiter goal is to bring to market superior varieties for the greenhouse industry. We are successful only when growers find our material an important component to their own success. That is why the trialing we do with growers is so important. We know the commitment growers make when they decide to trial a new variety. We provide trial material only after the variety has proven to have the necessary yield, fruit size and fruit quality,” explained Ingratta. “When we are confident that the variety has potential to be competitive in the market, we search for growers willing to do external trials in their commercial areas. We then have regular communication with these growers to monitor a variety’s progress in different growing environments. On behalf of our De Ruiter Seeds team I extend a sincere thanks to everyone who allows us access to their greenhouses and who collaborates with us in our search for better products.”

For more information
De Ruiter Seeds
www.deruiterseeds.com

Publication date: Wed 2 Jul 2014