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UK: Precision Plus coir set to build market share at Fruit Focus

Botanicoir’s top-quality coir Precision Plus will be the key focus on the company’s stand at Fruit Focus 2014.

Precision Plus is rapidly gaining popularity with UK growers and has helped drive company sales by about a third over the past 12 months to give Botanicoir a 60% share of the UK’s soft fruit substrate market.
Botanicoir managing director Kalum Balasuriya describes it as a very stable and long-lasting coir blend with industry-leading physical and chemical properties.

“It consists of a blend of different particle sizes that ensures excellent drainage, air-filled porosity and water/nutrient holding capacity plus long-lasting structural integrity,” says Mr Balasuriya.
Botanicoir’s exceptional quality control standards are critical to the success of Precision Plus and all the company’s products, he adds.
“We constantly test for key properties, including pH and nutrient levels, in our own laboratories and use a leading Dutch laboratory for independent analysis.

“We look forward to showing visitors why Precision Plus is so popular and how it can benefit their businesses.”

For more information
Kalum Balasuriya
T: 0207 564 8454 

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