The first new vegetable in more than a decade will be wowing grocery shoppers nationally this fall: adorable and versatile Kalettes™ — the delicious and exciting green and purple offspring of Brussels sprout and kale. The flavour of Kalettes can be described as a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables.
Tozer Seeds — the largest family-owned vegetable breeding company in England — developed the kale-Brussels sprout hybrid after more than a decade of research. Tozer’s product development staff worked with a variety of different coloured sprouts and kale before finally finding the winning combination. Kalettes are not genetically modified and were developed by cross-pollinating Brussels sprouts with kale through traditional methods. So far, the U.K. and the Netherlands have been introduced to the new food, with promising results. There it is called the Flower Sprout.
Tozer is working with several cooperators to grow and market Kalettes. “We started selling seed in the U.S. in 2012 and quickly realized that this new vegetable was going to be a huge hit with consumers due to the popularity of both vegetables,” stated Kraig Kuykendall, sales manager of Tozer Seeds, U.S. “The idea behind gathering cooperators to market under the Kalettes brand was to give consumers a consistent name and brand identity to look for in the produce department.”
Plans for the U.S. launch include consumer media engagement and a strong presence on social media channels. So far interest from media has been overwhelming. The website, www.kalettes.com, includes recipes and high quality photography, which will be expanded later this summer.
For more information:
Paj Ann Herr
Golden Sun Marketing
Tel: +1 (763) 951-2005
Email: pajann@goldensunmarketing.com
goldensunmarketing.com
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Kalettes!
Cross between Brussels sprouts and kale to hit US stores this fall
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