"Robin Bartels, Tozer Seeds: "Innovation is key to our sector"

"International interest in Flower Sprout"

Tozer Seeds is a family company from the United Kingdom and is specialised in the development of new varieties. It is the largest breeding company in the United Kingdom and distributes worldwide. In 2010 Tozer Seeds brought out the Flower Sprout. This is a mix between sprouts and kale. Robin Bartels, the sales and marketing manager of the company held a presentation during the European Vegetable Strategies about the new product which became very successful in a short period of time.

Introduction at Marks&Spencer
Bartels indicated that the introduction of the Flower Sprout was with the retailer Marks&Spencer. "Asda and Waitrose, who were convinced by this beautiful product, followed. In 2013 the Flower Sprout was third at the Fruit Logistica Innovation Award. This attracted international interest and created interest in many other countries. Of course, there has to be enough volume, but this is growing annually. The concept is already being rolled out in Europe, but there are also opportunities outside of this. There is mainly interest from the United States, a large fan of kale. This vegetables is a superfood there. The sales peak around Christmas."

He explained that innovation is important in the company. "We work closely with our partners in the entire chain in this. Many see innovation as an extra cost, but it is an investment in the future. Innovation is the key to our sector. There is demand for healthy new products with a delicious taste. It takes a while to develop something new, but it's worth it."

www.tozerseeds.com

Publication date: Wed 18 Jun 2014

email this article Print

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

2023-12-07 Tomatoes can potentially reduce risk of high blood pressure
2023-11-30 Concerns about endive harvest quality
2023-11-29 Sweet Karoline blackberries arriving late December
2023-11-23 Taking a closer look at the world’s most expensive fruits
2023-11-13 Bananatex launches compostable jersey made from Abacá banana plants
2023-11-10 YUM YUMS cherry tomatoes unveiled
2023-11-07 "We're combating unhealthy snacks with seedless snack bell peppers"
2023-10-31 Zucchiolo, a cross between cucumber and zucchini
2023-10-31 Product innovation continues in greenhouse industry with new pepper variety
2023-10-26 New celery snack launched
2023-10-19 Melatonin from tomatoes? Seems like it
2023-10-18 Butter lettuce-based salad kits hit the market
2023-10-17 Lettuce brand extends with new salad kits
2023-10-13 App analyses tomato appearance within seconds
2023-10-13 "Plastic is still plastic no matter how you look at it"
2023-10-13 New premium berry line on the way

<< Back | HortiDaily.com

Sectors

Announcements

Vacancies

"Robin Bartels, Tozer Seeds: "Innovation is key to our sector"

"International interest in Flower Sprout"