Introduction at Marks&Spencer
Bartels indicated that the introduction of the Flower Sprout was with the retailer Marks&Spencer. "Asda and Waitrose, who were convinced by this beautiful product, followed. In 2013 the Flower Sprout was third at the Fruit Logistica Innovation Award. This attracted international interest and created interest in many other countries. Of course, there has to be enough volume, but this is growing annually. The concept is already being rolled out in Europe, but there are also opportunities outside of this. There is mainly interest from the United States, a large fan of kale. This vegetables is a superfood there. The sales peak around Christmas."