Choosing the right tomato variety is an important strategic consideration for growers and retailers. Growing conditions, personal preferences and market conditions play a major role. De Ruiter is one of the largest suppliers of tomato seeds, with a wide range of varieties in all segments. To enable growers and retailers to quickly choose the right tomato, De Ruiter launched an online tomato tool: We Love Tomatoes.
Based on eight questions, that can be answered in just thirty seconds, the participant gets a clear advice. In that advice, as many as sixty tomato varieties are included, in all segments from beef and vine tomatoes to cocktail, cherry and specialities. When filling out the answers, you will see the tomato ‘mature’ to the final recommendation.
Two perspectives
In the beginning of the series of questions, the visitor chooses a clear position: answer the questions from a growers point of view or from a 'consumer perspective', like wholesalers and retailers often do. This last perspective is highly valued; in conversations with both traders, retailers and growers the tomatoes tool can be used to look at the different tomatoes through the eyes of the consumer.
Direct link
For the convenience of visitors to We Love Tomatoes, there are many direct links. For example, the tomato tool directly refers to the smart Rootmap, with which one can select the best rootstock for a tomato. Obviously the visitor can go directly to the website of De Ruiter, after which a choice of languages is possible, and there is a direct view of the available account managers.
The tomato tool is available in Dutch and English. The English site can be found at www.welovetomatoes.eu and is suitable for both iPad and laptop and desktop.
For more information:
Nico van Vliet
Monsanto Holland BV
Tel: +31 105292415
Fax: +31 105292400
Email: nico.van.vliet@monsanto.com
Announcements
Vacancies
- VP Growing Operations
- Head Grower Strawberries, Australia
- Growing Manager for Hydroponic strawberry producer
- Farm Manager Costa Rica
- Regional Sales Manager Fresh Produce
- Head Grower Strawberries, Norway
- Export Trade Manager
- Business Developer - Northern Europe
- Orchard Sector Manager
- Grower
'We Love Tomatoes':
De Ruiter launches online tomato tool
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-09-27 International Seed Health Initiative turns 30
- 2023-09-27 US: Parasitic weeds threaten tomato plants on California farms
- 2023-09-25 Italy: Grower illegally produces 5,000 tomato cuttings, authorities destroy the plants
- 2023-09-25 Nunhems Demo Days 2023 to showcase portfolio and innovations for growers
- 2023-09-22 "Growing power and endurance in rootstock are important weapons against ToBRFV"
- 2023-09-22 Totam Seeds introduces TopGun in the high-tech greenhouse market
- 2023-09-22 “The fact that the plants stay healthy gives you great peace of mind”
- 2023-09-20 US (SD): University to hold High Tunnel Field Day this week in Huron
- 2023-09-20 AI startup speeds up the creation of climate-resilient crops
- 2023-09-13 No, GMO tomatoes can't swim
- 2023-09-12 Design of an easy-to-make hydroponic cultivation medium to obtain root systems in sunflower during early vegetative growth
- 2023-09-06 Tomato crisis and the role of innovative seed technologies
- 2023-09-05 "HREZ-resistant varieties provide an answer for at least 90% of the tomato assortment"
- 2023-08-28 US: Growing lettuce in non-traditional areas of Florida
- 2023-08-24 Hybrid breeding in soybean has the potential to increase the productivity
- 2023-08-22 Punjab University patents indigenous hybrid hydroponic technology
- 2023-08-14 Priming plants with ethylene, produces bigger, more stress-resistant crops, research shows
- 2023-08-11 The roll of AI in breeding
- 2023-08-09 US: UC Davis releases 5 strawberry varieties resistant to deadly fungal disease
- 2023-08-09 Norwich scientists hope purple tomato will soon be sold in UK
