Fresh Origins débuts new brand & packaging of microgreens for retail grocery

As the largest greenhouse grower of microgreens and edible flowers for the commercial and foodservice markets, Fresh Origins is proud to expand their offerings and début BrightFresh Microgreens for the retail market.

The new brand is the result of a trickledown effect created in the foodservice industry that has exposed consumers to microgreens in restaurants and has them clamouring for microgreens at retail. To meet this demand, Fresh Origins is débuting its Rainbow Mix and other varieties in a 1.75 oz consumer package.

Located near San Diego, California, Fresh Origins is perfectly situated in the ideal climate for producing high quality microgreens. This environment with its intense natural sunlight makes a significant difference in leaf size and stem thickness, and produces deep vibrant colours and more intense flavours, as well as longer shelf life that is unparalleled by other microgreens grown under artificial light and produced in less than ideal growing climates.

David Sasuga, President of Fresh Origins remarked, “Making the leap to mainstream retail was an easy decision. Chefs are important consumer influencers, but the popularity of food bloggers is bringing even more attention to palate stimulating, visually interesting foods.” Sasuga continued, “We are thrilled to be able to finally offer this product to the everyday foodie, and we know that BrightFresh microgreens will have a clear place in the market.”

BrightFresh Microgreens are currently available in a 1.75 oz clamshell packed in a 6 count or 12 count case. All packages are date coded for freshness and offer up to a 20 day shelf life.

Fresh Origins will début its new BrightFresh MicroGreens at the United Fresh show in Chicago, IL on June 11-12, 2014 at Booth #1461.

For more information:
David Sasuga
Fresh Origins Microgreens
Tel: +1 760-822-6171

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