US: Dr. Allan Armitage Joins HGTV HOME Plant Selection Team

The HGTV HOME™ Plant Collection is proud to announce that esteemed horticulture expert Dr. Allan Armitage has joined the Plant Collection team as a member of its plant selection committee, according to Randy Hunter, Managing Partner of Agricola Management Group, exclusive licensee for the Plant Collection. A leading home and lifestyle brand, HGTV worked in conjunction with Agricola Management Group to develop its various Plant Collections.

“Dr. Armitage has served as Professor Emeritus of Horticulture at the University of Georgia for over 30 years and is well-respected for his expertise across the horticulture industry, making him a natural choice for our plant selection committee,” said Hunter. “He will be responsible for overseeing the genetics evaluation processes for both annuals and perennials under consideration for the Plant Collection, taking into account performance evaluations from growers and consumer gardeners alike.

“Dr. Armitage has contributed greatly to the economic viability of our industry and recently, he has been quite vocal about the need for horticulture to aggressively market new gardening solutions to the younger generation. The HGTV HOME Plant Collection team agrees whole-heartedly. We believe that partnering with him will facilitate our own process of making gardening even simpler and more rewarding for both today’s gardening fans and the next generation of gardeners,” continued Hunter.

Renowned as an accomplished horticulture writer, speaker and researcher, Dr. Armitage is a regular contributor to Greenhouse Grower magazine and the author of 13 books, including Herbaceous Perennial Plants, the “bible” of perennial references, Armitage’s Garden Annuals, Armitage’s Garden Perennials and Armitage’s Native Plants. He recently developed his own App for smartphones and tablets for gardeners and retailers entitled Armitage’s Greatest Perennials and Annuals. On the research side, Dr. Armitage developed and maintained the Trial Gardens at University of Georgia, and introduced popular new plants such as ‘Margarita’ sweet potato, Verbena ‘Homestead Purple, and many others.



The professor is also the recipient of many prestigious industry awards, including the Liberty Hyde Bailey Award – the highest award from the American Horticulture Society for lifetime achievements – numerous other national awards, and the Horticulture Initiative Award presented by the Southeast Greenhouse Growers Association for his direct contributions to the economic well-being of the horticulture industry.

Dr. Armitage will help insure the highest quality genetics are chosen for the Plant Collection varieties. The combination of an expanding growers network, the HGTV HOME brand name and the success of the Plant Collection launch in 2013 all bode well for a successful retail experience in independent garden centres and retailers in Spring 2014. The HGTV HOME Plant Collection has been available in more than 950 retailers in the U.S. and Canada this year, with continued expansion of growers, retailers and plant varieties anticipated for the coming months.

In anticipation of 2014, Agricola Management and the HGTV HOME Plant Collection have expanded the Expressions Annual Collection from six to ten collections, now including the Autumn Expressions Annuals that debuted this fall. All Expressions Annuals are offered in pre-selected colour mixes available in true one-gallon containers, hanging baskets or decorative containers. Individual components are sold in a single quart size.

Through pre-selection, Agricola and HGTV have taken the guesswork out of container gardening, allowing consumers to colour coordinate and go’ to create a polished look at home within minutes. Consumers also have the benefit of HGTV Know How!™ – referring to the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.

For additional information on the various lines in the HGTV HOME Plant Collection or to become a growing partner, please visit www.hgtvhomeplants.com or www.agricolamanagement.com.