Lettuce prices have started reaching higher levels than usual during the course of the current export campaign, which normally starts in October. "Warm temperatures were registered until early November in Spain, as well as some northern European countries, which allowed them to continue producing and supplying their own markets for longer. Given this oversupply, prices in both wholesaler and general markets have been very low," explains Miguel Sanmartín, from the commercial department of Murciana de Vegetales S.L.
"In early November, with the drop in temperatures, supply started falling and demand began to grow, and from the second week of November we were already exporting to all European countries, where prices are starting to recover and we hope they continue to increase."
Based in the town of Fuente Álamo, in the Spanish Region of Murcia, Murciana de Vegetales S.L. distributes lettuce all year round, offering Romaine, Mini Romaine, Little Gem and its exclusive Cresta variety, developed after 9 years of research by its Research and Development department. "The variety is rich in antioxidants and anthocyanins. What makes this red lettuce stand out, in addition to its size, is that its flavour is not bitter, as red lettuce tends to be," comments Miguel.
The product is kept refrigerated since it is harvested until it reaches its destination, at a temperature of between 4 and 5 degrees.
"We supply products with added value, such as our CRESTA MIX: a tray with a green and a red lettuce which includes a recipe, which provide our customers with something exclusive and different."
The latest addition to Murciana de Vegetales' range, presented at Pasarela Innova during the recent Fruit Attraction 2013, is the KetVeg mix; a mix of vegetables prepared in the traditional way and ready to eat. "It is the ideal product to provide various dishes, pastas, pizzas, etc. with an extra touch of flavour and aroma."