German customers have no problem with misshapen fruit and vegetables

Should the vegetables in the supermarket always look perfect? According to a survey, most consumers have no problems with less attractive products, as reported by the German website n24.de. According to a survey, a large majority (84%) of the German supermarket customers would still buy produce if they displayed minor flaws such as blemishes or distortions, certainly at lower prices. 7% of respondents would not consider buying these foods. 

90% of respondents believe that fruit and vegetables with flaws should be offered at lower prices. For the survey, 1037 people aged 18 and older were quizzed.

Especially older customers are open to buying food that is not entirely flawless. Also, 88% of people over 55 would buy products with flaws. In the 18 - to 24-year-olds this is 76%. 17% would definitely not buy these products. 


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