Consumers want less pesticides in their food, misinterpret labels, survey shows

A survey of 1,000 Americans conducted by Lindberg International on behalf of Stonyfield found that 71% of Americans are worried about pesticides in their food and 74% would like to eat food produced with fewer pesticides. The study found a good deal of confusion when it comes to food labels, particularly when comparing the marketing buzz term "natural" to the USDA Certified Organic seal. In fact, more than half (56%) of respondents incorrectly identified organic attributes with products labeled natural.

Click here to learn more

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber