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Consumers want less pesticides in their food, misinterpret labels, survey shows

A survey of 1,000 Americans conducted by Lindberg International on behalf of Stonyfield found that 71% of Americans are worried about pesticides in their food and 74% would like to eat food produced with fewer pesticides. The study found a good deal of confusion when it comes to food labels, particularly when comparing the marketing buzz term "natural" to the USDA Certified Organic seal. In fact, more than half (56%) of respondents incorrectly identified organic attributes with products labeled natural.

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