After extensive industry consultation, the name for the biennial trade fair for the agricultural chain, focused on product technology for food and ornamental horticulture, has been decided. The definitive title is GreenTech Amsterdam, the international trade fair for Horticulture Technology to be held June 2014.
Over the past two months the horticultural sector has been invited via crowd-sourcing to help decide the name of the exhibition, the working title of which was HortiTech. The long list of suggestions was reduced to a shortlist by a renowned brand agency based on various criteria. A committee of exhibitors and other stakeholders, including AVAG and Fedecom, finally chose the name GreenTech.
“It is the first time that Amsterdam RAI has used crowd-sourcing to choose a title,” says Ids Boersma Managing Director of RAI Exhibitions. “We think it is wonderful that the sector came up with an even better name than our working title.”
The name GreenTech was suggested by Dutch and international parties. Moreover, the title is in line with the full scope of the exhibition programme, and leaves space for the future plans of the organisers.
The exhibition name GreenTech Amsterdam comprises all aspects important to positioning the event. ‘Green’ symbolises growth, crops, agriculture, horticulture, nature and sustainability. ‘Tech’ directly indicates a core element of the exhibition – the product technology that results from innovations and provides opportunities for the long-term future. And Amsterdam reminds us that the event will be held in one of the world’s most dynamic cities, one which is ideally suited for major exhibitions.
The pay-off ‘The international trade fair for Horticulture Technology’ immediately indicates the essence of the exhibition, namely horticulture and technology.
“Over 100 exhibitors have already booked and new partnerships have been formed,” adds Mariska Dreschler, GreenTech Product Manager. “The relationships with existing partners have been strengthened and with the name GreenTech we are building a broad international platform where the Dutch sector can present itself as the forerunner it is.”
The name GreenTech was launched on 22 October. Four VIP parking tickets were awarded among the title contributors and the winners of these tickets have been informed.
The first edition of GreenTech will take place from 10 to 12 June 2014 in Amsterdam RAI.
For more information : www.greentech.nl
Announcements
Vacancies
- Head Grower Strawberries, Australia
- Growing Manager for Hydroponic strawberry producer
- Farm Manager Costa Rica
- Regional Sales Manager Fresh Produce
- Head Grower Strawberries, Norway
- Export Trade Manager
- Business Developer - Northern Europe
- Orchard Sector Manager
- Grower
- International Citrus Account Manager
'Horti Fair successor' to be called GreenTech
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-09-28 US: UF economist to take questions about losses to agriculture industry due to Hurricane Idalia
- 2023-09-28 New Covent Garden Market showing support for British growers
- 2023-09-28 Growers, suppliers, and researchers converge at Vertifarm show
- 2023-09-28 Operators from all over the world to discuss berries
- 2023-09-27 What's happening on the second day of VertiFarm?
- 2023-09-27 25 years of Horti-Consult International: "We're not doing too badly here"
- 2023-09-26 LeafSpec named finalist for round five of $3 Million Grow-NY Global Food and Agriculture Business Competition
- 2023-09-26 Training on microgreen farming
- 2023-09-26 US (VA): Alliances and innovation headline 2nd annual edition of CEA Summit East in Virginia
- 2023-09-25 How to master your hygiene protocols
- 2023-09-25 US: Semifinalists announced for $1 million Seeding The Future Global Food System Challenge
- 2023-09-25 New York Produce Show and Conference welcomes floral exhibitors again on December 6
- 2023-09-25 Over 200 visitors during the 'Open Energy Day' at Trias Westland geothermal project
- 2023-09-22 Dutch Chili Fest brought the heat to Eindhoven
- 2023-09-22 'Women in CEA' kicks off at VertiFarm
- 2023-09-22 Photo report: British Tomato Conference
- 2023-09-22 The industry looks to the future
- 2023-09-22 NL: Kids festival Wageningen University & Research in Bleiswijk
- 2023-09-21 British Tomato Conference kicks off
- 2023-09-21 10th International Propagation Seminar sheds light on sustainable, soilless growing
